Jimi Hendrix Challenged to Play at 1968 Guitar Clinic | You Won’t Believe What Happened HT
guitar instructor challenged quiet guy in the corner to demonstrate. It was Jimmy Hendris visiting the store. It was a Saturday afternoon in March 1968, and Manny’s Music on 48th Street in Manhattan, the legendary music store that had supplied guitars to everyone from Les Paul to Bob Dylan, was hosting one of their free weekend guitar clinics.
These clinics were a staple of New York music stores in the 60s, a tradition that served multiple purposes. They were good marketing for the store, bringing in potential customers who might buy equipment. They built community among local musicians, and they gave aspiring players free instruction they couldn’t otherwise afford in an era before YouTube tutorials and online lessons.
The instructor that day was a session guitarist named Rick Matthews who’d played on dozens of commercial jingles and backed various artists in recording studios around New York. He was competent, professional, technically skilled, and had that particular brand of confidence that comes from being good enough to make a comfortable living as a working musician, but not quite good enough to be famous or make records under his own name.
He knew it, was at peace with it most of the time, but it made him slightly defensive around younger players who still had dreams of making it big. The dreamers reminded him of what he’d once wanted and never quite achieved. About 25 people were gathered in the guitar section of the store. Teenagers, college students, a few middle-aged hobbyists.
They sat on amplifiers, leaned against walls, some taking notes as Matthews demonstrated basic fingerpicking patterns on a Gibson acoustic. In the back corner, almost hidden behind a display of guitar cases, stood a young black man with a large afro, wearing a purple velvet jacket and bell-bottom jeans.
He’d wandered in about 10 minutes earlier, seemingly more interested in browsing the amplifiers than in the lesson. He’d pick up spec sheets, examine knobs, occasionally glance toward the instructor, but mostly kept to himself. Nobody recognized him. This was Jimmy Hendris, casually shopping for new gear on a rare afternoon off, but to everyone in that store, he was just another customer.
Matthews was in the middle of explaining proper thumb placement for alternating base patterns when he noticed the man in the corner wasn’t paying attention. This annoyed him. The clinic was free, but Matthews felt people should show respect by at least pretending to listen. Excuse me, Matthews called out, his voice carrying an edge.
You in the back with the afro. You here for the lesson or just browsing? The room went quiet. People turned to look at the man in the corner. Jimmy looked up slightly surprised to be addressed. Just browsing, looking at the amps, Jimmy said quietly, looking at the amps. Well, you’re being kind of distracting back there,” Matthew said.
Several students nodded in agreement, though Jimmy had been perfectly quiet. “If you’re going to stay, at least pay attention, or better yet, since you seem so interested in the equipment instead of the technique, why don’t you come up here and show us what you can do?” It was said with thinly veiled condescension, the tone of someone who assumed this guy probably couldn’t play at all, was just another wannabe, more interested in looking like a guitarist than actually being one. Jimmy hesitated.
He hadn’t come here for attention. He just wanted to check out some new Fender amps he’d heard about. That’s okay, Jimmy said. I don’t want to interrupt. No, no, I insist, Matthews interrupted, his voice getting firmer. You’re interrupting anyway by wandering around back there. Come on up.
Let’s see what the quiet guy in the corner can do. Maybe you’ll teach us all something. The sarcasm was obvious. A few students chuckled uncomfortably. Jimmy looked at the exit, considering just leaving. But something about the instructor’s tone, that dismissive certainty that Jimmy couldn’t play, made him reconsider.
He dealt with this kind of condescension his whole life. Usually, he just walked away, but not today. All right, Jimmy said quietly, making his way through the crowd to the front. Matthews held out the Gibson acoustic. Here, show us what you’ve got. Let’s see if you can do a basic Travis picking pattern.
That’s what we’ve been working on. Jimmy took the guitar, sat down on the amplifier Matthews had been using as a seat, and held the instrument for a moment, getting a feel for it. It was a nice guitar, a J45, well-maintained. Travis picking? Jimmy asked. alternating bass pattern with the thumb while the fingers play melody on the higher strings,” Matthews explained, talking to Jimmy like he was a beginner.

“I’ll show you again.” “I know what it is,” Jimmy said, not rudely, just stating a fact. “You want to hear?” Travis picking. “That’s what I asked for,” Matthew said, crossing his arms. Jimmy started playing, and within 3 seconds, the entire atmosphere in that store changed. He played a Travis picking pattern, but not the basic demonstration Matthews had been teaching.
Jimmy played it the way Merl Travis himself would have played it. Complex, fluid, thumb and fingers moving independently with a precision that made it look effortless. The baseline walked while the melody danced on top. And somehow Jimmy was making an acoustic guitar sound like there were two people playing.
Students who’d been half listening were now fully focused. The smiles dropped from the faces of those who’ chuckled. Matthews’s arms slowly uncrossed. After about 30 seconds of perfect Travis picking, Jimmy transitioned into something else, blues fingerpicking, Mississippi Delta style. His thumb pounding out a rhythm that made the guitar percussive while his fingers found notes that shouldn’t be possible on an acoustic.
He was making that Gibson growl and sing at the same time. Then without warning, he started playing classical style technique. Rapid arpeggios, precise fingering, the kind of playing that required years of study. But Jimmy played it with feeling, not like an exercise, but like music that meant something.
A small crowd was gathering from other parts of the store. People who’d been shopping for drumsticks or looking at keyboards were drawn over by the sound coming from the guitar section. Matthews stood there, his face going through several expressions, confusion, recognition, and then something like horror as he started to realize who this quiet guy in the corner actually was.
Jimmy kept playing and now he was improvising, creating melodies that quoted from blues, jazz, classical, rock, all woven together seamlessly. His fingers moved across the fretboard like they were having a conversation with the strings. Every note was exactly where it should be, every phrase building on the last. Someone in the crowd whispered, “Is that holy shit?” Someone else breathed.
That’s Jimmy Hendris. The recognition spread through the room like a wave. The quiet guy in the corner, the one the instructor had called out for being distracting. That was Jimmy Hendris. The Jimmy Hendris, the one who’d set his guitar on fire at Monterey Pop, whose electric ladyland was all over the radio, who every serious guitarist in the world was trying to understand.
Matthews’s face had gone pale. He opened his mouth to say something, then closed it. What could he possibly say? Jimmy played for about 3 minutes total, and when he finished, he gently handed the Gibson back to Matthews. The room was absolutely silent for a moment. Then someone started clapping, and within seconds, the entire store erupted in applause.
People were cheering, whistling, shouting. Jimmy stood there looking slightly uncomfortable with the attention, which he often did. “That okay?” he asked Matthews quietly. Matthews took the guitar with shaking hands. “Mr. Hris, I had no idea. I’m so sorry. I didn’t recognize.” “It’s cool,” Jimmy said, and he meant it.
He wasn’t angry. He understood. “You didn’t know. No problem. Would you?” Matthews swallowed hard. Would you be willing to show these folks a bit more? I mean, obviously you know far more than I do. It would be an honor. Jimmy looked at the crowd of students, saw their faces, eager, amazed, hopeful.
He saw himself in them, remembered being that age, desperate to learn from anyone who knew more than he did. “Yeah, all right,” Jimmy said, for a little bit. What happened next became legendary among New York guitarists and music store employees for decades to come. Jimmyi Hendris gave an impromptu 90minute master class to a group of random students in a music store on 48th Street, sharing knowledge that professional guitar teachers charged hundreds of dollars per hour to impart.
He showed them techniques he developed, explained his thinking process, demonstrated how he approached the guitar not as just an instrument with six strings, but as an extension of his voice, a way to express things words couldn’t capture. He talked about listening to the blues masters like Muddy Waters and Howland Wolf, about learning from jazz innovators like Wes Montgomery and Charlie Christian.
about how Beethoven and Chuck Barry weren’t that different if you really listened to the structure and emotion of what they were creating. He showed them how to use feedback intentionally rather than fighting it. How to make a guitar cry or scream or whisper by understanding the relationship between your fingers, the strings, and the amplifier.

He played unplugged for most of it, demonstrating that technique and musicality mattered infinitely more than volume or effects. that real music came from understanding and feeling, not from gear. Rick Matthews, to his credit, sat in the audience and took notes like a student. His earlier arrogance completely dissolved.
Later, he told people it was the most humbling and educational 90 minutes of his entire musical life. A watershed moment that changed how he approached teaching and playing. I learned more in 90 minutes from Jenny than I learned in 10 years of session work. Matthew said in a 1975 interview for Guitar Player magazine. And the crazy thing is he wasn’t trying to show off or embarrass me after I’d been such an ass to him.
Once he started teaching, he was just generous with his knowledge. He wanted everyone in that room to understand what he understood. He broke down complex techniques into understandable pieces, explained not just the how, but the why. That’s what made him not just a great player, but a great musician and a genuinely good person.
He could have destroyed my reputation that day. Instead, he taught me humility and made me a better teacher. The students who were there that day never forgot it, and several went on to have successful music careers themselves. One of them, a 17-year-old named Sarah Chen, who’d come in hoping to learn basic chords, went on to become a respected session guitarist in Los Angeles.
In a 2003 interview for a documentary about New York’s music scene, she said, “When Jimmy played that day, it wasn’t about showing everyone how good he was, though he was obviously operating on another level entirely. It was about showing us how good we could be if we dedicated ourselves. He made the impossible look possible.
Made genius look accessible. And when he talked about music, you could tell he saw things other people didn’t see, heard connections other people didn’t hear. He was functioning on a different plane of musical understanding. The story spread quickly through New York’s tight-knit music community, becoming one of those tales that gets told and retold in guitar shops and recording studios.
The guitar instructor who accidentally challenged Jimmyi Hendris to demonstrate basic techniques became a legend in his own right. The guy who told Jimmyi Hendris he was being distracting and then asked him to show the class Travis picking. Matthews took it well, developing a sense of humor about the incident and often telling the story himself with self-deprecating honesty at parties and teaching seminars.
I challenged Jimmy Hendris to demonstrate Travis picking, he’d say with a rofful smile. That’s like challenging Einstein to solve a basic arithmetic problem or asking Picasso if he knows how to draw a stick figure. The man was operating on a completely different level of understanding and ability, and I was too arrogant and too ignorant to recognize genius when it casually walked in the door wearing a purple velvet jacket.
But that day taught me something more valuable than any music lesson. Check your assumptions at the door because you never know who you’re talking to. Manny’s Music put up a small plaque later that year. On this spot, Jimmy Hendris gave an impromptu master class after being mistaken for just another customer. March 16th, 1968.
The plaque stayed there until the store closed in 2009. The lesson from that day goes beyond music. It’s about assumptions. Rick Matthews saw a young black man with an afro dressed flamboyantly browsing amps instead of paying attention to the lesson. And he made assumptions. He assumed this guy probably couldn’t play.
He assumed he was being disrespectful. He assumed he knew more than the quiet guy in the corner. He was wrong on every count. But here’s the beautiful part. Once Matthews realized his mistake, he didn’t double down on his ignorance, he didn’t make excuses. He acknowledged he’d been wrong, apologized, and then learned.
He sat down and became a student, which takes more courage than most people have. Jimmy, for his part, could have embarrassed Matthews, could have called him out, walked away in anger, made him look foolish. Instead, he was gracious. He played, he taught, he shared what he knew. Because that’s what great artists do.
They don’t hoard their knowledge. They spread it. If this story moved you, remember, genius doesn’t always announce itself. Sometimes it’s sitting quietly in the corner just trying to shop for amplifiers. And the person you dismiss today might be the person everyone remembers tomorrow. Treat everyone with respect. Stay humble enough to learn.
And never assume you’re the smartest person in the room.
