15 Weird Facts About Jackie Kennedy’s Luxury Shopping Secrets HT
She wore pearls that cost less than $200 to every state dinner and every White House photo opportunity for three years straight, and nobody in the room ever knew they were fake. She had a dermatologist who prescribed her champagne as one of her daily dietary requirements and told her to stop wearing hats because the sun was good for her.
She wrote letters to her personal shopper with magazine photos taped to the pages, fabric swatches clipped from designer samples, and instructions precise enough that the shoes she was requesting had to match an outfit being built in a separate studio across town. She had her most beloved designer hidden from the American public for 2 years because admitting he was French would have been a political disaster.
She left the genuinely valuable jewelry at the bank and wore the fakes instead. And when her estate was auctioned off after her death, items that had been estimated to sell for $500 sold for $200,000. And the entire auction raised $34 million for charity against an original estimate of less than 5 million.
Here are 15 weird facts about Jackie Kennedy’s luxury shopping secrets. Fact one, she wore the same fake pearl necklace to almost every public appearance for years. The triple strand pearl necklace that appeared around Jacqueline Kennedy’s neck at state dinners, press conferences, White House receptions, and in the most widely circulated photographs of her first lady years was not made of real pearls.
It was a piece of costume jewelry designed by American jeweler Kenneth J. Lane. Made from simulated glass pearls with a rhinestone clasp. When Lane first gave it to her, it retailed for $195. Lane was known for what he cheerfully described as fabulous fakes, dramatic and beautifully made costume pieces that delivered the visual impact of fine jewelry without the cost.
His clients included Audrey Hepburn, Elizabeth Taylor, the Duchess of Windsor, and Marilyn Monroe. He gave the triple strand necklace to Jackie because he thought she would like it. She did. She wore it constantly. Lane later said of Kennedy that she was not that interested in valuable jewelry and that she left the good stuff at the bank.
According to the Kenneth Jane website, she even asked him to make copies of some of the real jewelry Aristotle Onasses had given her, preferring to wear Lane’s versions in public rather than the originals. When Jackie died in 1994 and her estate was auctioned at Sabes in April of 1996, the necklace appeared in the catalog as lot $454.
Sabes had estimated it would sell for between $500 and $700. It sold to the Franklin Mint for $211,500. The Franklin Mint produced more than 130,000 reproductions of it before donating the original to the Smithsonian Institution’s National Museum of American History, where it remains on display today.
A piece of costume jewelry worth less than $200 when it was made became one of the most valuable personal items in American Auction history purely because of the neck it had been around. Fact two, her dermatologist prescribed champagne as part of her daily diet. In May of 1963, 6 months before the assassination of President Kennedy, Jaclyn Kennedy had a consultation with Doc Arno Lazlo, a Hungarian American dermatologist based in New York, whose client list read like a roster of the most photographed women of the era. Audrey Hepern, Marilyn Monroe, Greta Garbo, and Katherine Heppern all went to Llo. He was famous for his personalized skincare prescriptions and his holistic approach to beauty which extended to his clients diets, exercise habits and daily routines. The consultation notes from that specific appointment were later released by the doctor llo institute and loan to the makeup museum in New York City where they became one of
the institution’s most discussed exhibits. The typewritten document covered Jackie’s summer skincare routine for the upcoming vacation at Cape Cod, her dietary guidelines and exercise recommendations. Among the dietary instructions, Llo wrote simply, “Drink champagne.” He noted that it was about the only thing she drinks.

He then specified the meal plan he recommended. Two boiled eggs and Hollywood toast with honey tea for breakfast, broiled beef or cottage cheese for lunch, and meat or fish with vegetables for dinner. The consultation notes also included a direction that would not be endorsed by modern dermatologists.
Llo told Jackie to stop wearing her hat when she was outdoors. He wrote that the sun was good for her and that she should not be afraid of getting brown spots, adding that he would make them fade in the fall. He also instructed her to apply the same facial toner to her underarms whenever she applied it to her face.
A recommendation that reflected his broader philosophy of treating the skin as a unified system rather than addressing the face in isolation from the rest of the body. The prescription was one of the more intimate documents to emerge about Jackie Kennedy’s private beauty and health routine. And it revealed, among other things, that the woman who drank skim milk in her morning coffee apparently drank champagne for everything else.
Fact three, she sent her personal shopper magazine clippings with fabric swatches taped to the pages. Jaclyn Kennedy’s relationship with her personal shopper at Burgdorf Goodman, Marita O’ Conor, who worked in the store’s millinary department, was conducted through a series of handwritten letters that have since been described by auction houses and fashion historians as some of the most detailed personal shopping correspondents in the history of American fashion.
The letters were not brief. They were specific to a degree that bordered on architectural. According to the Boston Globes account of the letters when they were auctioned by John McKinnis auctioneers in Massachusetts in November of 2000 13, Jackie not only wrote descriptions of what she needed, but tore pictures out of magazines and newspapers and attached them to the pages.
She clipped fabric swatches from the sample materials that designer Oleg Cassini was using to construct her White House wardrobe and sent those to Okconor as well, so that the accessories Okconor sourced would be guaranteed to match the fabric of outfits being built in a completely separate studio across town.
Appraiser Dan Meter, who worked on the auction, told the Globe that the letters showed she knew exactly what she wanted and that they marked a monumental change in American fashion. One letter in the collection written around December of 1960 contained a shoe request of extraordinary specificity. Jackie wrote that she needed a pair of alligator shoes in size 10A with a medium heel, slender, pointed toe, but not too exaggerated and no tricky vamp business.
She explained that she usually purchased Italian shoes from a shop called Eugenia of Florence and that Okconor would therefore understand the style she was looking for. She described the desired result as elegant and timeless. She added that the shoes needed to be ready in time for inauguration day, which meant Okconor had to rush.
She closed letters to Okconor, not with a formal sign off, but with the phrase Miss Marita, a personal warmth that sat alongside the clinical precision of the requests themselves. Fact four, she had her French designer hidden from the American public for 2 years. The official story of the White House restoration and Jackie Kennedy’s fashion choices during her years as first lady featured two Central American figures.
Decorator Sister Parish and designer Oleg Cassini. Both were genuine contributors. Neither was the person Jackie trusted most to shape the look she was after. That person was a Frenchman named Stefan Boudain, president of the Parisian interior design firm Maison Jansen. And his involvement had to be kept entirely secret.
Jackie had already been publicly criticized during the 1960 presidential campaign for her preference for French couture. She had been required, as a condition of the political environment surrounding her husband’s candidacy, to shift her public wardrobe to American designers. Admitting that a French designer was the primary creative force behind both her personal fashion choices and the renovation of the American president’s home would have generated a scandal significant enough to damage the administration. So Bodí’s role was concealed. He came to Washington. He worked on the rooms. His name did not appear in any press releases. According to the biography.com account of the project, he was kept hidden throughout the early period of the restoration. The concealment held until a Washington Post article in September of 1962 exposed his involvement entirely. By that point, Budahan had been given creative control over most of the major stateaterooms. The same strategic thinking that had produced the Chznong copies of Chanel dresses, the American label cover for
French designed clothing was applied to the White House itself. The product was French. The public story was American. And the gap between the two was managed with the same precision Jackie applied to everything else she did not want the world to see clearly. Fact five, her wardrobe bill in 1962 exceeded JFK’s entire annual presidential salary, John F.
Kennedy’s annual salary as president of the United States was $100,000. Jaclyn Kennedy’s documented clothing expenditure for the year 1962 was $150,000. She spent $50,000 more on clothes in a single year than her husband earned in the same 12 months. According to Wikipedia’s biographical entry on Jackie, she spent $45,446 more on fashion alone in 1961 than JFK’s full presidential salary.
JFK was aware of this and was not happy about it. His personal secretary, Mary Belli Gallagher, documented in her memoir multiple occasions when the president called her directly to request a full accounting of Jackie’s bills before confronting her about the numbers. He complained about the spending consistently throughout the White House years.
Jackie continued spending at the same pace throughout those years, deploying the same strategy she had developed before the White House, charging purchases under other people’s names, dispersing the bills across multiple accounts, and managing the visibility of the total so that no single document told the complete story.

Jackie had been aware of the political dimension of her shopping since the campaign when a New York Times report claiming she spent $30,000 a year on clothes had caused a minor public relations emergency. Her response at the time, the quip about Sable underwear, was witty but confirmed rather than denied the impression of extravagance.
By the White House years, she had become more sophisticated about managing the information rather than the spinning itself. The bills kept going up. The public-f facing narrative of a first lady who wore the same outfit more than once and supported American designers stayed intact.
The gap between those two realities was one of the more sustained management operations of the Kennedy administration. Fact six, she left the real jewelry at the bank and asked Kenneth J. Lane to copy it. Kenneth J. Lane’s account of his relationship with Jacqueline. Kennedy revealed something that clarified the full picture of how she thought about jewelry.
>> >> It was not simply that she happened to prefer costume pieces over fine jewelry. She actively made strategic decisions about which version of a piece to wear and why. According to Lane’s own public statements about their relationship, Jackie asked him to make copies of some of the jewelry that Aristotle Onases had given her so that she could wear those copies in public while the originals stayed at the bank.
The reasoning was practical and consistent with how she managed every other aspect of her public presentation. Buying jewelry of significant value was a security risk in public settings, particularly after the assassination of JFK had made her one of the most visible and most targeted public figures in the world.
It was also a political liability. Wearing visibly expensive real jewelry in public, particularly jewelry that could be identified and valued by observers would feed the narrative of extravagance that had followed her since the campaign. Lane’s copies delivered the visual statement without either the security risk or the political cost.
Lane confirmed the arrangement in interviews, noting with evident pleasure that the copies he made for her were good enough that nobody in the room knew the difference. Heburn had credited 50% of her beauty to Arno Llo. Monroe had said lazlo not only healed her skin, but soothed her soul.
The women who defined the visual standard of their era were collectively wearing imitations of the things the world assumed were real. Jackie had simply taken that principle further than most, applying it not just to casual accessories, but to the specific pieces her billionaire husband had given her and doing it with the endorsement of the one designer whose fakes were indistinguishable from the originals.
Fact seven. She sent a letter to Women’s Wear Daily correcting every single claim about her shopping. In the weeks before the inauguration in January of 1961, Women’s Wear Daily published a piece reporting on the incoming first lady’s shopping habits. The piece named nine specific designers whose work Jackie had allegedly ordered, sketched the outfits, and presented itself as an informed account of her inauguration wardrobe preparations.
Jackie read it and found it substantially wrong. She had her social secretary compose a letter to the publication correcting the record item by item. The letter, which Women’s Wear Daily published in its August 2024 retrospective as part of its archive coverage, was a point-by-point reputation of the original piece.
Of the nine outfits sketched, only three had actually been ordered by Jackie. All three were from Giovenashi. Several of the other designers named in the article were, according to the letter, completely unknown to her. One house called Gres had never made a dress for her.
She had never seen their collection or a sketch. A jivani coat attributed to Jackie had actually been purchased by her sister Lee Radzwell, whose sweaters said to have been ordered recently from a Boston store had in fact been ordered the previous spring. The letter was not simply a correction. It was also a statement of intent.
After cataloging the errors, the social secretary set out the framework for how future coverage should be handled. Jackie’s wardrobe for the next four years would be by Oleg Cassini, Americanmade. And if Women’s Wear Daily received any report that she had ordered clothes not by Cassini, they were instructed to call the social secretary’s office for a prompt and accurate answer.
The letter was the press management strategy for her entire first lady wardrobe delivered disguised as a complaint about a single inaccurate story. She had used the correction as a platform to establish the rules going forward without anyone noticing that was what she was doing. Fact eight. Her estate auction raised $34 million against an original estimate of less than 5 million.
When Sibies prepared the catalog for the auction of the estate of Jaclyn Kennedy Onasses in April of 1996, they produced a comprehensive valuation of the more than 1,000 lots included in the sale. The total estimate for the entire estate was approximately $4.6 million. Over the 4 days of the auction from April 23rd to April 26th, the actual result was $34 million.
The auction produced more than seven times its estimated value. The disparity was produced entirely by the power of Jackie Kennedy’s name and the cultural mythology that surrounded her. A cigar humidor that had belonged to President Kennedy was estimated to sell for between $2,000 and $2,500. It sold for $511,000.
JFK’s golf clubs were estimated at $700 to $900. They sold for $772,500. A set of children’s drawings estimated at $200 to $300 sold for $79,500. And the triple strand faux pearl necklace estimated at $500 to $700 sold for $211,500. 27,000 orders for the auction catalog were placed by phone on its first day of availability.
Sibies had to institute a lottery system for in-person attendance because public demand exceeded the capacity of the auction room. People came from around the world to bid on items from the collection of a woman who had spent her entire life fighting for privacy, who had burned her private letters months before her death, and who had specifically requested that her most famous garment not be shown to the public until the year 2,3 in death.
The privacy she had constructed was breached in the most complete possible way. Her coffee cups and her book collections and her children’s chairs and her fake pearl necklace were placed under bright lights in a Sabe’s sailor room and sold to the highest bidder and $34 million changed hands in 4 days.
Fact nine, she had a facelift and made sure not a single reporter found out. In his biography, a woman named Jackie, author C. David Haymon reported that Jacqueline Kennedy Onasses had a modified facelift around the eyes approximately 10 years before the book’s publication in 1989, which would place the procedure around 1979.
Heymon described the procedure as specifically targeting the eye area, producing a result that made her look approximately 35 years old when she was actually 50. What Hmon quoted directly from Jackie’s own account of the experience was the detail she focused on afterward. She told people that what pleased her most was the knowledge that not a single reporter, photographer, or gossip columnist had uncovered her little secret.
The procedure itself was less important to her than the fact that she had managed to have it done without anyone finding out. The privacy was the achievement. The cosmetic result was secondary. The story was consistent with everything else documented about how Jackie approached her appearance, the Aernnol lazlo skincare prescription, the NOX gelatin on the breakfast tray, the specific shoe specifications, the precise wall colors in the bedroom, the quarterin lift in every pair of shoes she owned. All of it was in service of a standard of presentation that she maintained with serious discipline and almost total invisibility. She did not discuss her beauty practices publicly. She did not give interviews about her skincare routine or her approach to aging. The facelift was simply one more thing she did to maintain the standard managed with the same discretion she brought to everything else. And the greatest satisfaction she took from it was that the world never knew. Fact 10. Her skincare routine was prescribed by the
same doctor who treated Marilyn Monroe and Audrey Hepburn Doctor Arnol Lazlo’s New York Institute in the 1950s and60s was by any reasonable account the most exclusive dermatology practice in the world. His client list was not assembled through advertising or through the normal channels of professional medicine.
It was assembled through word of mouth among women who were famous enough to have their faces scrutinized in photographs published around the world and who had concluded that the usual approaches to skincare were not sufficient for what they needed. Greta Garbo went to Lazlo. Katherine Heppern went to Lazlo. Audrey Hepburn credited 50% of her beauty to him directly.
In a quote that has been repeated so many times that it has become one of the most famous beauty endorsements ever made. Monroe said he not only healed her skin but soothed her soul. Jackie’s prescribed routine from the May 1963 consultation as documented in the makeup museum records was built around two core products.
The nolo lazlo controlling lotion described as a gentle exfoliating toner and the nolaslo felatil oil described as a pre-clansing oil. She was instructed to use both morning and night to avoid heavy moisturizers and creams over the summer because they would cause the bumps to return.
and to apply the facial toner to her underarms as well as her face. Both products are still available today from the Erno Lazlo brand at $75 and $67 respectively, making them among the more accessible luxury beauty products to have been directly prescribed to a first lady of the United States. The consultation notes also addressed JFK’s skin.
Jackie had apparently mentioned to Lazlo during the appointment that her husband was dealing with back breakouts from his four daily baths, a reference to the hot baths JFK took as part of his back pain management. Lazlo prescribed a specific oil treatment for the president’s back to be applied by Jackie before each bath and followed by the light controlling lotion afterward.
He noted in the consultation record that Miss Hay was not sure whether he would do all this, but that if it gets really bad, she thinks he would, but she will speak to him anyway. The first lady of the United States was managing her husband’s skincare routine on the advice of the dermatologist to the stars. Fact 11.
She shopped with her sister Lee in the most expensive stores in New York and neither paid full price. Jackie Kennedy and her sister Lee Radzill maintained a close shopping relationship throughout the years after the White House. Regularly visiting the most exclusive stores on Madison Avenue and Fifth Avenue together.
According to the Santa Clara University historical analysis of Jackie’s spending habits, drawn from Lady’s Home Journal and McCall’s coverage of the period, the two sisters would often go shopping together in the most exclusive and expensive stores in New York. Lee Radzwell had been Jackie’s companion in fashion for years before either of them became publicly prominent.
Lee had lived in London during JFK’s presidency and had used that proximity to French couture houses to smuggle Jivoni dresses back to Jackie in the White House. During the years when Jackie was publicly committed to wearing only American designers after the White House years, the fashion collaboration between the two sisters was less covert, but no less dedicated.
They were known in the stores they frequented as serious and knowledgeable shoppers who knew exactly what they wanted and were not easy to satisfy. The dynamic between the sisters was complicated in ways that extended well beyond shopping. Lee had had her own complicated relationship with JFK and the public and private dimensions of their sisterhood had both warm and difficult periods across the decades.
But the shopping trips were a consistent thread through it all. A shared activity that gave them time together outside the management of their respective public roles. Jackie approached luxury retail the same way she approached everything else with advanced preparation, specific requirements, and no particular willingness to accept something that did not meet her standard just because it was close enough. Fact 12.
The Gucci bag named after her was never something she officially agreed to. The Gucci bag that bears Jackie Kennedy’s name has been in continuous production since the brand renamed it after her in the 1970s. It is sold today as the Jackie 1961 regularly updated and reissued one of the most recognizable luxury handbag designs in the world.
Jackie Kennedy never signed a licensing agreement, never appeared in an advertisement for it, and never made any public statement celebrating the association. The naming happened around her rather than through her. The bag was originally introduced by Gucci in the 1950s under a different name.
It was redesigned in the late 1960s as a simpler hobo style bag with a distinctive half moon shape and a single shoulder strap. During the early 1970s, as Jackie moved through New York and was photographed on Madison Avenue and in Central Park with the bag on her arm, the association between the bag and its most famous carrier became so strong that Gucci renamed it.
She had not lobbied for this. She had not even necessarily known it was coming. She had simply bought the bag because she liked it and carried it because it worked for her life and the brand had recognized a marketing opportunity and seized it. The Gucci Jackie was one of several products and styles that took on her name during and after her lifetime without her direct involvement.
The pillbox hat style associated with her name was refined by Hston at Burgdorf Goodman and became the most copied hat of the 1960s without a formal licensing arrangement. The Jackie look that Oleg Cassini described and that Edith Head called the single biggest fashion influence in history was a product of Jackie’s own deliberate aesthetic choices.
But it belonged to the world long before she was finished making it. She was among other things the most successful unpaid brand ambassador in the history of American fashion and the royalties she did not receive from the things named after her would have been considerable. Fact 13.
She secretly resold her Onasses Era Coutur and kept the money. During her marriage to Aristotle Onases, Jackie Kennedy received a monthly allowance of $30,000 to spend as she chose. She spent considerably more than that. Onasses eventually reduced the allowance to $20,000 per month. According to accounts documented in multiple biographies of the marriage, the gap between what she was given and what she spent was bridged by a private arrangement that neither Onases nor his household accounts were ever meant to see. Jackie was quietly reselling designer clothes from her wardrobe to a consignment arrangement and keeping the proceeds for herself. Kathy McKon documented the practice in her memoir, Jackie’s Girl, and Mary Belli Gallagher’s earlier account described similar patterns of private financial management. The mechanism was straightforward. Jackie used Anessus’ monthly allowance to buy couture, wore each piece once or twice, and sent it to be resold. The money she received from the resales went directly
into her own possession outside any account Onases could monitor. The economics of the arrangement were particularly striking. Because buyers in the resale market were so eager to own anything that had been worn by Jackie Kennedy, she was reportedly able to sell the clothing for more than she had paid for it.
Meaning the scheme was not just self-funding but profitable. She was monetizing her own celebrity through a private retail operation conducted out of her own closet using the desiraability of her name to generate income from a transaction her husband was never going to know about. It was in its way one of the more creative and self-sufficient financial strategies documented in the Kennedy biographical record.
And it sat entirely within the long tradition of Jackie finding practical solutions to the gap between her resources and her spending. A tradition that went all the way back to the Sachs Fifth Avenue receipts charged to Mrs. Fred Drake during the White House years. Fact 14. Holston made her iconic hats and she hated wearing every single one of them.
Roy Holston Froick was Burgdorf Goodman’s headmilliner in the early 1960s before he became one of the most famous fashion designers in America. He is widely credited with creating or significantly developing the pillbox hat style that became the signature accessory of the Jackie look. One of the most copied items in the history of American fashion.
He designed multiple versions of it for Jackie throughout the White House years, ensuring that her most photographed accessory was always fitted precisely and constructed to the highest standard. Jackie hated wearing hats. She had been explicit about this in her correspondence with her personal shopper, Marita Okconor, writing that it was so pleasant when she did not have to wear them, that they would popize her, and that she felt absurd in them.
In another letter in the same collection, she declared that hats were actually the most important thing she needed Okconor’s help with. A reversal delivered without irony and without acknowledging the contradiction. She resented the requirement. She complied with it absolutely. She gave Holston enough information to create hats that were as good as any hat was going to be.
Holston went on from Burgdorfs to build one of the most celebrated American fashion careers of the 1970s. Dressing Liza Minnelli, Bianca Jagger, and the entire social world of Studio 54 in his signature minimalist aesthetic. He always acknowledged that the career began with the pillbox hats he made for Jackie Kennedy.
The woman who felt absurd in hats had launched one of the most significant careers in the history of American fashion by wearing them with enough visible grace that the entire country tried to copy the look for a decade. Fact 15. Her personal shopping letters are still being auctioned decades after her death.
The handwritten letters Jackie Kennedy sent to her personal shopper Marita Okconor, to designer Oleg Cassini, to her household chef, and to various other figures in the construction of her daily life and her public image, have been appearing at auction houses with remarkable consistency in the decades since her death.
Every few years, another collection surfaces, another set of letters with magazine clippings taped to the pages or fabric swatches attached, or three paragraph specifications for a single pair of alligator shoes. and the auction world pays attention. The July 2023 RR auction sale, which included Jackie’s handwritten notes to her household chef specifying the 4-minute softbo-dile egg, the toast with no calories, and the Knox gelatin envelope on the breakfast tray, generated significant press coverage and strong prices. The November 2013 John McKinnis auctioneers sale of the Burgdorf Goodman letters generated comparable attention in prices that reflected the same phenomenon observed at the 1996 Sutherbe sale. Anything connected to Jackie Kennedy carries a premium that has nothing to do with its intrinsic value and everything to do with the story it tells about the woman who wrote it. She had written those letters to solve practical problems, to get the right accessories
to match a jacket being constructed across town, to ensure the shoes arrived before the inauguration, to maintain the daily routines of her household with the precision she required. She had not written them for posterity or for auction cataloges. She had written them because she needed the hat and she needed it to be right.
The letters were working documents produced by a woman managing an extraordinarily complicated public and private life with the thoroughess she brought to everything. And they ended up as historical artifacts because the life they document was remarkable enough that even the grocery lists turned out to be worth preserving.
That is in the end the clearest measure of what she was. a woman whose grocery lists went to auction and sold for thousands of dollars and whose fake pearl necklace sold for $200,000 and whose estate total came in $30 million above estimate. The things she left behind were worth that much because she herself was worth that much.
And no amount of accounting can fully explain why. Jackie Kennedy built one of the most recognizable personal styles in history through a combination of fake pearls, hidden French designers, magazine clippings taped to handwritten letters, and the specific instructions of a Hungarian dermatologist who told her to drink champagne and skip the hat.
She left the real jewelry at the bank. She wore the fakes in front of the cameras. She resold the couture in private and kept the money. And when it was all auctioned off after she died, the world paid $34 million for it. If this video gave you something to think about,
