15 Weird Facts About Jackie Kennedy’s Luxury Shopping Secrets HT

 

She wore pearls that cost less than $200   to every state dinner and every White   House photo opportunity for three years   straight,  and nobody in the room   ever knew they were fake. She had a   dermatologist who prescribed her   champagne as one of her daily dietary   requirements  and told her to   stop wearing hats because the sun was   good for her.

 

 She wrote letters to her   personal shopper with magazine photos   taped to the pages, fabric swatches   clipped from designer samples, and   instructions  precise enough that   the shoes she was requesting had to   match an outfit being built in a   separate studio across town. She had her   most beloved designer hidden from the   American public for 2  years   because admitting he was French would   have been a political disaster.

 

 She left   the genuinely valuable jewelry at the   bank and wore the fakes instead. And   when her estate was auctioned off after   her death, items that had been estimated   to sell for $500 sold for $200,000.    And the entire auction raised   $34 million for charity against an   original estimate of less than 5   million.

 

 Here are 15 weird facts about   Jackie Kennedy’s luxury shopping   secrets. Fact one, she wore the same   fake pearl necklace to almost every   public appearance for years. The triple   strand pearl necklace that appeared   around Jacqueline Kennedy’s neck    at state dinners, press conferences,   White House receptions, and in the most   widely circulated photographs of her   first lady years was not made of real   pearls.

 

 It was a piece of costume   jewelry designed by American jeweler   Kenneth J. Lane.  Made from   simulated glass pearls with a rhinestone   clasp. When Lane first gave it to her,   it retailed for $195.   Lane was known for what he cheerfully   described  as fabulous fakes,   dramatic and beautifully made costume   pieces that delivered the visual impact   of fine jewelry without the cost.

 

 His   clients included Audrey Hepburn,   Elizabeth Taylor,  the Duchess of   Windsor, and Marilyn Monroe. He gave the   triple strand necklace to Jackie because   he thought she would like it. She did.   She wore it constantly. Lane later said   of Kennedy that she was not that   interested in valuable jewelry and that   she left the good stuff at the bank.

 

  According to  the Kenneth Jane   website, she even asked him to make   copies of some of the real jewelry   Aristotle Onasses had given her,   preferring to wear Lane’s versions in    public rather than the   originals. When Jackie died in 1994 and   her estate was auctioned at Sabes in   April of 1996, the necklace appeared in   the catalog as lot  $454.

 

  Sabes had estimated it would sell for   between $500 and $700. It sold to the   Franklin Mint for $211,500.   The Franklin Mint produced more than   130,000 reproductions of it before   donating the original to the Smithsonian   Institution’s National Museum of   American History, where it remains on   display today.

 

 A piece of costume   jewelry worth less than $200 when it was   made became one of the most valuable   personal items in American Auction   history purely because of the neck it   had been around. Fact two, her   dermatologist prescribed champagne as   part of her daily diet.  In May   of 1963, 6 months before the   assassination of President Kennedy,   Jaclyn Kennedy had a consultation with   Doc Arno Lazlo, a Hungarian American   dermatologist based in New York, whose   client list read like a roster of the   most photographed women of the era.   Audrey Hepern, Marilyn Monroe, Greta   Garbo, and Katherine Heppern all went to   Llo. He was famous for his personalized   skincare prescriptions and his holistic   approach to beauty which extended to his   clients diets, exercise habits and daily   routines. The consultation notes from   that specific appointment were later   released by the doctor llo institute    and loan to the makeup museum in   New York City where they became one of

 

  the institution’s most discussed   exhibits. The typewritten document   covered Jackie’s summer skincare routine   for the upcoming vacation at Cape Cod,   her dietary guidelines and exercise   recommendations. Among the dietary   instructions, Llo wrote simply, “Drink   champagne.” He noted that it was about   the only thing she drinks.

 He then   specified the meal plan he recommended.   Two boiled eggs and Hollywood toast with   honey tea for breakfast, broiled beef or   cottage cheese for lunch, and meat or    fish with vegetables for dinner.   The consultation notes also included a   direction that would not be endorsed by   modern dermatologists.

 

 Llo told Jackie   to stop wearing her hat when she was   outdoors. He wrote that  the sun   was good for her and that she should not   be afraid of getting brown spots, adding   that he would make them fade in the   fall. He also instructed her to apply   the same facial toner to her underarms   whenever she applied it to  her   face.

 

 A recommendation that reflected   his broader philosophy of treating the   skin as a unified system rather than   addressing the face in isolation from   the rest of the body. The prescription   was one of the more intimate documents   to emerge about Jackie Kennedy’s private   beauty and health routine. And it   revealed, among other things, that the   woman who drank skim milk in her morning   coffee apparently drank champagne for   everything else.

 

 Fact three, she sent   her personal shopper magazine clippings   with fabric swatches taped to the pages.   Jaclyn Kennedy’s relationship with her   personal shopper at Burgdorf Goodman,   Marita O’ Conor, who worked in the   store’s millinary department, was   conducted  through a series of   handwritten letters that have since been   described by auction houses and fashion   historians as some of the most detailed   personal shopping correspondents in the   history of American fashion.

 

 The letters   were not brief. They were specific    to a degree that bordered on   architectural. According to the Boston   Globes account of the letters when they   were auctioned by John McKinnis   auctioneers in Massachusetts  in   November of 2000 13, Jackie not only   wrote descriptions of what she needed,    but tore pictures out of   magazines and newspapers and attached   them to the pages.

 

 She clipped fabric   swatches from the sample materials that   designer Oleg Cassini was using to   construct her White House wardrobe and   sent those to Okconor as well, so that   the accessories Okconor sourced would be   guaranteed to match the fabric of   outfits being built in a completely   separate studio across town.

 

 Appraiser   Dan Meter, who worked on the auction,   told the Globe that the letters showed   she knew exactly what she wanted and   that they marked a monumental change in   American fashion. One letter in the   collection written around December of   1960 contained a shoe request of   extraordinary specificity.    Jackie wrote that she needed a pair of   alligator shoes in size 10A with a   medium  heel, slender, pointed   toe, but not too exaggerated and no   tricky vamp business.

 

  She   explained that she usually purchased   Italian shoes from a shop called Eugenia   of Florence and  that Okconor   would therefore understand the style she   was looking for. She described the   desired result as elegant and timeless.   She added that the shoes needed to be   ready in time for inauguration day,    which meant Okconor had to rush.

 

  She closed letters to Okconor, not with   a formal sign off, but with the phrase   Miss Marita, a personal warmth that sat   alongside the clinical precision of the   requests themselves. Fact four, she had   her French designer hidden from the   American public for 2 years. The   official story of the White House   restoration and Jackie Kennedy’s fashion   choices during her years as first lady   featured two Central American figures.

 

  Decorator Sister Parish and designer   Oleg Cassini. Both were genuine   contributors. Neither was the person   Jackie trusted most to shape the look   she was after. That person was a   Frenchman  named Stefan Boudain,   president of the Parisian interior   design firm Maison Jansen. And his   involvement  had to be kept   entirely secret.

 

 Jackie had already been   publicly criticized during the 1960   presidential campaign for her preference   for French couture. She had been   required, as a condition of the   political environment surrounding her   husband’s candidacy, to shift her public   wardrobe to American designers.   Admitting that a French designer was the   primary creative force behind both her   personal fashion choices and the   renovation of the American president’s   home would have generated a scandal   significant enough to damage the   administration. So Bodí’s role was   concealed. He came to Washington. He   worked on the rooms.  His name   did not appear in any press releases.   According to the biography.com account   of the project, he was kept hidden   throughout the early period of the   restoration. The concealment held until   a Washington Post article in September   of 1962 exposed his involvement   entirely. By that point, Budahan had   been given creative control over most of   the major stateaterooms.    The same strategic thinking that had   produced the Chznong copies of Chanel   dresses, the American label cover for

 

  French designed clothing was applied to   the White House itself. The product was   French. The public story was American.   And the gap between the two was managed   with the same precision Jackie applied   to everything else she did not want the   world to see clearly. Fact five, her   wardrobe bill in 1962 exceeded JFK’s   entire annual presidential salary, John   F.

 

 Kennedy’s annual salary as president   of the United States was $100,000.    Jaclyn Kennedy’s documented   clothing expenditure for the year 1962   was $150,000.    She spent $50,000 more on clothes in a   single year than her husband earned in   the same 12 months. According to   Wikipedia’s biographical entry on   Jackie, she spent $45,446   more on fashion alone in 1961 than JFK’s   full presidential salary.

 

 JFK was aware   of this and was not happy about it. His   personal secretary, Mary Belli   Gallagher, documented in her memoir   multiple occasions when the president   called her directly to request a full   accounting of Jackie’s bills    before confronting her about the   numbers. He complained about the   spending consistently throughout the   White House years.

 

  Jackie   continued spending at the same pace   throughout those years, deploying the   same strategy she had developed before   the White House, charging purchases   under other people’s names, dispersing   the bills across multiple accounts, and   managing the visibility of the total so   that no single document told the   complete story.

 Jackie had been aware of   the political dimension of her shopping   since the campaign when a New York Times   report claiming she spent $30,000 a year   on clothes had caused a minor public   relations emergency. Her response at the   time, the quip about Sable underwear,   was witty but confirmed rather than   denied the impression of extravagance.

 

  By the White House years, she had become   more sophisticated about managing the   information rather than the spinning   itself. The bills kept going up. The   public-f facing narrative of a first   lady who wore the same outfit more than   once and supported American designers   stayed intact.

 

 The gap between those two   realities was one of the more sustained   management operations of the Kennedy   administration. Fact six, she left the   real jewelry at the bank and    asked Kenneth J. Lane to copy it.   Kenneth J. Lane’s account  of his   relationship with Jacqueline. Kennedy   revealed something that clarified the   full picture of how she thought about   jewelry.

 

  >>    >> It was not simply that she happened to   prefer costume pieces over fine jewelry.   She actively made strategic decisions   about which version of a piece to wear   and why. According to Lane’s own public   statements about their relationship,   Jackie asked him to make copies of some   of the jewelry that Aristotle Onases had   given her so that she could wear those   copies in public while the originals   stayed at the bank.

 

 The reasoning was   practical and consistent with how she   managed every other aspect of her public   presentation. Buying jewelry of   significant value was a security risk in   public settings, particularly after the   assassination of JFK had made her one of   the most visible and most targeted   public figures in the world.

 

 It was also   a political liability. Wearing visibly   expensive real jewelry in public,   particularly jewelry that could be   identified and valued by observers would   feed the narrative of extravagance that   had followed her since the campaign.   Lane’s copies delivered the visual   statement without either the security   risk or the political cost.

 

 Lane   confirmed the arrangement in interviews,   noting  with evident pleasure   that the copies he made for her were   good enough that nobody in the room knew   the difference. Heburn had credited 50%   of her beauty to Arno Llo. Monroe had   said lazlo not only healed her skin, but   soothed her soul.

 

 The women who defined   the visual standard of their era were   collectively wearing imitations of the   things the world assumed were real.    Jackie had simply taken that   principle further than most, applying it   not just to casual accessories, but to   the specific pieces her billionaire   husband had given her and doing    it with the endorsement of the one   designer whose fakes were   indistinguishable from the originals.

 

  Fact seven. She sent a letter to Women’s   Wear Daily  correcting every   single claim about her shopping. In the   weeks before the inauguration in January   of 1961, Women’s Wear Daily published a   piece reporting on the incoming first   lady’s shopping habits. The piece named   nine specific designers whose work   Jackie had allegedly ordered,    sketched the outfits, and presented   itself as an informed account of her   inauguration wardrobe preparations.

 

   Jackie read it and found it   substantially wrong. She had her social   secretary compose a letter to the   publication correcting the record item   by item. The letter, which Women’s Wear   Daily published in its August 2024   retrospective as part of its archive   coverage, was a point-by-point   reputation of the original piece.

 

 Of the   nine outfits sketched, only three had   actually been ordered by Jackie. All   three were from Giovenashi. Several of   the other designers named in the article   were, according to the letter,   completely unknown to her. One house   called Gres had never made a dress for   her.

 

 She had never seen their collection   or a sketch. A jivani coat attributed to   Jackie had actually been purchased by   her sister Lee Radzwell, whose sweaters   said to have been ordered recently from   a Boston store had in fact been ordered   the previous spring. The letter was not   simply a correction.  It was also   a statement of intent.

 

 After cataloging   the errors, the social secretary set out   the framework for how future coverage   should be handled. Jackie’s wardrobe for   the next four years would be by Oleg   Cassini, Americanmade. And if Women’s   Wear Daily received any report that she   had ordered clothes not by Cassini, they   were instructed to call the social   secretary’s office for a prompt    and accurate answer.

 

 The letter was the   press management strategy for her entire   first lady wardrobe delivered disguised   as a complaint about a single inaccurate   story. She had used the correction as a   platform to establish the rules going   forward without anyone noticing that was   what she was doing. Fact eight. Her   estate auction raised $34 million   against an original estimate of less   than 5 million.

 

 When Sibies prepared the   catalog for the auction of the estate of   Jaclyn Kennedy Onasses in April of 1996,   they produced a comprehensive valuation   of the more than 1,000 lots included in   the sale. The total estimate for the   entire estate was approximately $4.6   million. Over the 4 days of the auction   from April 23rd to April 26th, the   actual result was $34 million.

 

 The   auction produced more than seven times   its estimated value. The disparity was   produced entirely by the power of Jackie   Kennedy’s  name and the cultural   mythology that surrounded her. A cigar   humidor that had belonged to President   Kennedy was estimated to sell for   between $2,000 and $2,500.   It sold  for $511,000.

 

  JFK’s golf clubs were estimated at $700   to $900.   They sold for $772,500.   A set of children’s drawings estimated    at $200 to $300 sold for   $79,500.   And the triple strand faux pearl   necklace estimated at $500 to $700 sold   for $211,500.   27,000 orders for the auction catalog   were placed by phone on its first day of   availability.

 

 Sibies had to institute a   lottery system for in-person attendance   because public demand exceeded the   capacity of the auction room. People   came from around the world to bid on   items from the collection of a woman who   had spent her entire life fighting for   privacy,  who had burned her   private letters months before her death,   and who had specifically requested that   her most famous garment not be shown to   the public until the year 2,3   in death.

 

 The privacy she had   constructed was breached  in the   most complete possible way. Her coffee   cups and her book collections and her   children’s chairs and her fake pearl   necklace were placed under bright lights   in a Sabe’s sailor room    and sold to the highest bidder and $34   million changed hands in 4 days.

 

 Fact   nine, she had a facelift and made sure   not a single reporter found out. In his   biography, a woman named Jackie, author   C. David Haymon reported that Jacqueline   Kennedy Onasses had a modified facelift   around the eyes approximately 10 years   before the book’s publication in 1989,   which would place the procedure around   1979.

 

 Heymon described the procedure as   specifically targeting the eye area,   producing a result that made her look   approximately 35 years old when she    was actually 50. What Hmon   quoted directly from Jackie’s own   account of the experience was the detail   she focused on afterward. She told   people that what pleased her most was   the knowledge that not a single   reporter, photographer, or gossip   columnist had uncovered her little   secret.

 

  The procedure itself was   less important to her than the fact that   she had managed to have it done without   anyone finding out. The privacy was the   achievement. The cosmetic result was   secondary. The story was consistent with   everything else documented about how   Jackie approached her appearance, the   Aernnol lazlo skincare prescription, the   NOX gelatin on the breakfast tray,    the specific shoe   specifications,   the precise wall colors in the bedroom,   the quarterin lift in every pair of   shoes she owned. All of it was in   service of a standard of presentation   that she maintained with serious   discipline and almost total   invisibility. She did not discuss her   beauty practices publicly. She did not   give interviews about her skincare   routine or her approach to aging. The   facelift was simply one more thing she   did to maintain the standard managed   with the same discretion she brought to   everything else. And the greatest   satisfaction she took from it was that   the world never knew. Fact 10. Her   skincare routine was prescribed by the

 

  same doctor who treated Marilyn Monroe   and Audrey Hepburn Doctor Arnol Lazlo’s   New York Institute in the 1950s and60s   was by any reasonable account the    most exclusive dermatology   practice in the world. His client list   was not assembled through advertising or   through the normal channels of   professional medicine.

 

 It was assembled   through word of mouth among women who   were famous enough to have their faces   scrutinized in photographs published   around the world and who had concluded   that the usual approaches to skincare   were not sufficient for what they   needed. Greta Garbo went to Lazlo.   Katherine Heppern went to Lazlo. Audrey   Hepburn credited  50% of her   beauty to him directly.

 

 In a quote that   has been repeated so many times that it   has become one of the most famous beauty   endorsements ever made. Monroe said he   not only healed her skin but soothed her   soul. Jackie’s prescribed routine from   the May 1963 consultation as documented   in the makeup museum records  was   built around two core products.

 

 The nolo   lazlo controlling lotion    described as a gentle exfoliating toner   and the nolaslo felatil oil described as   a pre-clansing oil. She was instructed   to use both morning and night to avoid   heavy moisturizers and creams over the   summer because they would cause    the bumps to return.

 

 and to apply the   facial toner to her underarms as well as   her  face. Both products are   still available today from the Erno   Lazlo brand  at $75 and $67   respectively, making them among the more   accessible luxury beauty products to   have been directly prescribed to a first   lady of the United States. The   consultation notes also addressed JFK’s   skin.

 

 Jackie had apparently mentioned to   Lazlo during the appointment that her   husband was dealing with back breakouts   from his four daily baths, a reference   to the hot baths JFK took as part of his   back pain management. Lazlo prescribed a   specific oil treatment for the   president’s back to be applied by Jackie   before  each bath and followed by   the light controlling lotion afterward.

 

  He noted in the consultation record that   Miss Hay was not sure whether he would   do all this, but that if it gets really   bad, she thinks he would, but she will   speak to him anyway. The first    lady of the United States was managing   her husband’s skincare routine on the   advice of the dermatologist to the   stars. Fact 11.

 

 She shopped with her   sister Lee in the most expensive stores   in New York and neither paid full price.   Jackie Kennedy and her sister Lee   Radzill maintained a close shopping   relationship throughout the years after   the White House. Regularly visiting the   most exclusive stores on Madison Avenue   and Fifth Avenue together.

 

 According to   the Santa Clara University historical   analysis of Jackie’s spending habits,   drawn from Lady’s Home Journal and   McCall’s coverage of the period, the two   sisters would often go shopping together   in the most exclusive and expensive   stores in New York. Lee Radzwell had   been Jackie’s companion in fashion for   years before either of them became   publicly prominent.

 

 Lee had lived in   London during JFK’s presidency    and had used that proximity to French   couture houses to smuggle Jivoni dresses   back to Jackie in the White House.   During the years when Jackie was   publicly committed to wearing only   American designers after the White House   years, the fashion collaboration between   the two sisters was less covert, but no   less dedicated.

 

  They were known   in the stores they frequented as serious   and knowledgeable shoppers who knew   exactly what they wanted and were not   easy to satisfy. The dynamic between the   sisters was complicated in ways that   extended well beyond shopping. Lee had   had her own complicated relationship   with JFK and the public and private   dimensions of their sisterhood had both   warm and difficult periods across the   decades.

 

 But the shopping trips were    a consistent thread through it   all. A shared activity that gave them   time together outside the management of   their respective  public roles.   Jackie approached luxury retail the same   way she approached everything else    with advanced preparation,   specific requirements, and no particular   willingness to accept something that did   not meet her standard just because it   was close enough. Fact 12.

 

 The Gucci bag   named after her was never something she   officially agreed to. The Gucci bag that   bears Jackie Kennedy’s name  has   been in continuous production since the   brand renamed it after her in the 1970s.   It is sold today as the Jackie 1961   regularly updated and reissued one of   the most recognizable luxury handbag   designs in the world.

 

 Jackie Kennedy   never signed a licensing agreement,   never appeared in an advertisement for   it,  and never made any public   statement celebrating the association.   The naming happened around her rather   than through her. The bag was originally   introduced by Gucci in the 1950s under a   different name.

 

 It was redesigned in the   late 1960s as a simpler hobo style bag   with a distinctive half moon shape and a   single shoulder strap. During the early   1970s,  as Jackie moved through   New York and was photographed on Madison   Avenue and in Central Park with the bag   on her arm, the association between the   bag and its most famous carrier became   so strong that Gucci renamed it.

 

 She had   not lobbied for this. She had not even   necessarily known it was coming. She had   simply bought the bag because she liked   it and  carried it because it   worked for her life and the brand had   recognized a marketing opportunity and    seized it. The Gucci Jackie was   one of several products and styles that   took on her name during and after her   lifetime without her direct involvement.

 

  The pillbox hat style associated with   her name was refined by Hston at   Burgdorf Goodman and became the most   copied hat of the 1960s without a formal   licensing arrangement. The Jackie look   that Oleg Cassini described and that   Edith Head called the single biggest   fashion influence in history was a   product of Jackie’s own deliberate   aesthetic choices.

 

 But it belonged to   the world long before she was finished   making it. She was among other things   the most successful unpaid brand   ambassador in the history of American   fashion  and the royalties she   did not receive from the things named   after her would have been considerable.   Fact 13.

 

 She secretly resold her Onasses   Era Coutur and kept the money. During   her marriage to Aristotle Onases, Jackie   Kennedy received a monthly allowance of   $30,000 to spend as she chose. She spent   considerably more than that. Onasses      eventually reduced the allowance to   $20,000 per month. According to accounts   documented in multiple biographies of   the marriage, the gap between what she   was given and what she spent was bridged   by a private arrangement that neither   Onases nor his household accounts were   ever  meant to see. Jackie was   quietly reselling designer clothes from   her wardrobe to a consignment   arrangement and keeping the proceeds for   herself. Kathy McKon documented the   practice in her memoir, Jackie’s Girl,   and Mary Belli Gallagher’s earlier   account described similar patterns of   private financial management. The   mechanism was straightforward. Jackie   used Anessus’ monthly allowance to buy   couture, wore each piece once or twice,   and sent it to be resold. The money she   received from the resales went directly

 

  into her own possession outside any   account Onases could monitor. The   economics of the arrangement were   particularly striking. Because buyers in   the resale market were so eager to own   anything that had been worn by Jackie   Kennedy, she was reportedly able to sell   the clothing for more than she had paid   for it.

 

 Meaning the scheme was not just   self-funding but profitable. She was   monetizing her own celebrity through a   private retail operation conducted out   of her own closet using the   desiraability of her name to generate    income from a transaction her   husband was never going to know about.   It was in its way one of the more   creative and self-sufficient financial   strategies documented in the Kennedy   biographical record.

 

 And it  sat   entirely within the long tradition of   Jackie finding practical solutions to   the gap between her resources and her   spending. A tradition that went all the   way back to the Sachs Fifth Avenue   receipts charged to Mrs. Fred Drake   during the White House years. Fact 14.   Holston made her iconic hats  and   she hated wearing every single one of   them.

 

 Roy Holston Froick was Burgdorf   Goodman’s headmilliner in the early   1960s before he became one of the most   famous fashion designers in America. He   is widely credited with creating or   significantly developing the pillbox hat   style that became the signature   accessory of the Jackie look. One of the   most copied items in the history of   American fashion.

 

 He designed multiple   versions of it for Jackie throughout the   White House years, ensuring that her   most photographed accessory was always   fitted precisely  and constructed   to the highest standard. Jackie hated   wearing hats. She had been explicit   about this in her correspondence with   her personal shopper, Marita Okconor,   writing that it was so pleasant when she   did not have to wear them, that they   would popize her, and that she felt   absurd in them.

 

 In another letter in the   same collection, she declared that hats   were actually the most important thing   she needed Okconor’s help with. A   reversal delivered without irony and   without acknowledging the contradiction.   She resented the requirement. She   complied with it absolutely. She gave   Holston enough information to create    hats that were as good as any   hat was going to be.

 

 Holston went on   from Burgdorfs to build one of the most   celebrated American fashion careers of   the 1970s. Dressing Liza Minnelli,   Bianca Jagger, and the entire social   world of Studio  54 in his   signature minimalist aesthetic. He   always acknowledged that the career   began with the pillbox hats he made for   Jackie Kennedy.

 

 The woman who felt   absurd in hats  had launched one   of the most significant careers in the   history of American fashion by wearing   them with enough visible grace that the   entire  country tried to copy the   look for a decade. Fact 15. Her personal   shopping letters are still being   auctioned decades after her death.

 

 The   handwritten letters Jackie Kennedy sent   to her personal shopper Marita Okconor,   to designer Oleg Cassini, to her   household chef, and to various other   figures in the construction of her daily   life and her public image,  have   been appearing at auction houses with   remarkable consistency in the decades   since her death.

 

 Every few years,   another collection surfaces, another set   of letters with magazine clippings taped   to the pages or fabric swatches   attached, or three paragraph   specifications for a single pair of   alligator shoes. and the auction world   pays attention. The July 2023 RR auction   sale, which included Jackie’s   handwritten notes to her household chef   specifying the 4-minute softbo-dile egg,   the toast with no calories, and the Knox   gelatin envelope on the breakfast tray,    generated significant press   coverage and strong prices. The November   2013 John McKinnis auctioneers sale of   the Burgdorf Goodman letters generated   comparable attention in prices that   reflected the same phenomenon observed   at the 1996 Sutherbe  sale.   Anything connected to Jackie Kennedy   carries a premium that has nothing to do   with its intrinsic value and everything   to do with the story it tells about the   woman who wrote it. She had written   those letters to solve practical   problems, to get the right accessories

 

  to match a jacket being constructed   across town, to ensure the shoes arrived   before the inauguration,  to   maintain the daily routines of her   household with the precision she   required. She had not written them for   posterity or for auction cataloges.    She had written them because she   needed the hat and she needed it to be   right.

 

 The letters were working   documents produced by a woman managing   an extraordinarily complicated public   and private life with the thoroughess   she brought to everything. And they   ended up as historical artifacts because   the life they document was remarkable   enough that even the grocery lists   turned out to be worth preserving.

 

 That   is in the  end the clearest   measure of what she was. a woman whose   grocery lists went to auction and sold   for thousands of dollars and whose fake   pearl necklace sold for $200,000 and   whose estate total came in $30 million   above estimate.  The things she   left behind were worth that much because   she herself was worth that much.

 

 And no   amount of accounting can fully explain   why. Jackie Kennedy built one of the   most recognizable personal styles in   history through a combination of fake   pearls, hidden French  designers,   magazine clippings taped to handwritten   letters, and the specific instructions   of a Hungarian dermatologist who told   her to drink champagne and skip the hat.

 

  She left the real jewelry at the bank.   She wore the fakes in front of the   cameras. She resold the couture in   private and kept the money. And when it   was all auctioned off after she died,   the world paid $34 million for it. If   this video gave you something to think   about,

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